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Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company’s belief in building “passion” brands with deep connections to consumers. The resulting 5-step...

Catalogue: Congress 2014: What Inspires?
Authors: Nathalie de Rochechouart, Kim Gaspar, Mark Whiting, Florence Rainsard
Company: Added Value
June 15, 2014
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Citation

de Rochechouart, Gaspar, Whiting and Rainsard (2014a, June 15). Insights that bring brands A.L.I.V.E.. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/insights-that-bring-brands-a-l-i-v-e-